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Sophistication
Is About Knowledge
We believe that refinement of lifestyle comes from sophisticated knowledge. So, in order to encapsulate Goldin’s global lifestyle business including equine sports, fine wine production and F & B outlets, we have created “Academy of Sophistication” as a long term platform for Goldin to continually invite different masters to share knowledge on how to enjoy fine things in life.
As a relatively new player in the luxury property market in Hong Kong, this campaign has brought Goldin to the top-notch class of high life.
Brand Strategy / Naming / Logo Design / Key Visual / Print ad / Video / Show Flat Experience Idea & Content Development website /
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Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm Grand Homm
A New Horizon
of Your Inner-self
Being a super luxury residential project targeting successful business owners and mature professionals, we have adopted a boldly understated approach. We have invited world-renowned home grown superstar Mr. Chow Yuen Fat to be the role model who never stops improving his inner qualities, even he is regarded as world famous with countless great achievements.
Brand Strategy / Naming / Logo Design / Video / Key Visual / Print ad / Show Flat Experience Idea and Content Development / Show Flat Experience Idea and Content Development / Print Collaterals / OOH / Website /
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LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6 LP6
An Eco-Rich Lifescape
A well established waterfront community. Gorgeous sea view. Homemade comfort food. Indulgent moments in the bathroom. A series of eco-rich facilities… through well-structured contents and an integrated campaign, the lifestyle of LP6 was vividly sculpted.
Being the largest project in 2018, the sales run of the project was highly successful. More than two thousands units were sold. The campaign has also helped reshaping the brand image of Nam Fung to reconnect the new generation buyers.
Brand Strategy / Key Visual / Print ad / Video / Logo Design / Print Collaterals / Show Flat Experience Idea and Content Development / Website /
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Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside Homantin Hillside
Soulstyle
With a sculpted façade standing next to a lush and serene hillside, with an interior expressing understated inner beauty and emphazing on the connection with nature, we have taken lifestyle to the next level. “Soulstyle” well captured the essence of the project and the poetic tone adopted has made this project uniquely sensational.
Brand Strategy / Video / Key Visual / Print ad / Naming and Logo Design / OOH / Print Collaterals /
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Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea Oma by the sea
Let’s Chill
My Lifestyle Motto
At OMA by the Sea, we have created a bold and unconventional way to tell a story of a waterfront property project targeting new generation buyers. With eye-catching and bold illustration visuals to communicate the youthful lifestyle motto “Let’s Chill”, the campaign has successfully presented a unique resort-style living, which aroused great interest of the young buyers.
Brand Strategy / Sales Video / Key Visual / Print ad / Naming and Logo Design / Print Collaterals / Show Flat Experience Idea and Content Development / OOH / Website / Award /
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La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta La Vetta
Boldness
Capturing the essence of the architectural design and the innovative landscaping setting, “Boldness” is the statement of Le Vetta.
A campaign with black and mysterious tone has made this project outstanding amongst all other luxurious residence in Hong Kong.
Brand Strategy / Key Visual / Print Ad / Print Collaterals / OOH / Website /
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Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence Yoo Residence
The First
Internationally
Branded Residence
Can we turn a residence project into an international brand?
Riding on the collaboration with Yoo studio under world renowned designer Philippe Starck, Yoo residence has crowned herselfwith a globally famous name. Being located in Causeway Bay, a globally famous area for highly populated with global brands,Yoo residence is showcasing a trendy, edgy and luxurious lifestyle in Hong Kong. The project has achieved a record breakingprice per sq. ft. during it’s launch. The campaign also made Courture Homes, a relatively young developer famous overnight.
Brand Strategy / Logo Design / Key Visual / Print ad / Video / Print Collaterals / OOH / Website /
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Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma Oma
Have a Vacation
Every day
Traveling is always the hottest topic amongst young people in Hong Kong. As OMA OMA is targeting on young buyers with leisure lifestyle design and setting, we have turned this property project into a prestige resort brand and portraited a holiday like lifestyle you can enjoy every day if you become an owner.
A strong yellow color background and vivid illustration style was adopted to make the campaign extremely intriguing. This campaign has won best illustration finalist in Kam Fan award.
Brand Strategy / Video / Key Visual / Print ad / Naming and Logo Design / Print Collaterals / Show Flat Experience Idea and Content Development / OOH / Website / Award /
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Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria Peak Galleria
The Peak
is a Lifestyle
Being located at the Peak, one of the most iconic scenic spots in the world, we suggested position the newly revamped Peak Galleria as not just a shopping mall, but a lifestyle hub for consumers to embrace and enjoy the peak. Wish the new position, the iconic Peak Galleria has become a totally new experience at the Peak. “Be a Peaker” to find out.
Brand Strategy / Key Visual / Print ad / Video / OOH / Logo Design / Font Development