Brand Strategy

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The First Branded
Residence in Hong Kong

Can we turn a residence project into an international brand?
Riding on the collaboration with Yoo studio under world renowned designer Philippe Starck, Yoo residence has crowned herselfwith a globally famous name. Being located in Causeway Bay, a globally famous area for highly populated with global brands,Yoo residence is showcasing a trendy, edgy and luxurious lifestyle in Hong Kong. The project has achieved a record breakingprice per sq. ft. during it’s launch. The campaign also made Courture Homes, a relatively young developer famous overnight.

Brand Strategy / Logo Design / Key Visual / Print ad / Video / Print Collaterals / OOH / Website
Logo Design
Key Visual / Print ad
Video
Print Collaterals
OOH