Brand Strategy

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A Mooncake
That Greets You

Mooncakes market is highly saturated in HK. Every brand is trying to create new flavors every year which makes the consumer numb.
In stead of highlight flavors, we suggested the client to turn their mooncakes into a lovely message by by printing different greetings on each mooncake.
Whenever consumers are sending out Saint Honor mooncakes to their beloved ones, they are sending out blessings which add an emotional value on the product.
Featuring award winning actress Karina Lam further reinforce the loving and caring feeling. This campaign has strengthen the emotional bond between Saint Honore and her customers which is highly crucial in the cluttered mooncake market.

Brand Strategy / Key Visual / Print ad / Video /
Key Visual / Print ad
Video