Brand Strategy

Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　Kingston 　　

The New Kingdom

The campaign celebrates the grand opening of the revamped “Kingston”, a shopping quarter under “Fashion Walk”.
Collaborating with a Thai graffiti artist, we have created an eye catching “King” icon promote the campaign.
A range of key visual, outdoor advertising, installations, red pockets and premium items were created to give a total experience to shoppers.

Brand Strategy / Key Visual / Print ad / OOH / Animation / Print Collaterals / Installation
Key Visual / Print ad
OOH
Print Collaterals
Installation