Brand Strategy

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Sophistication
Is About Knowledge

We believe that refinement of lifestyle comes from sophisticated knowledge. So, in order to encapsulate Goldin’s global lifestyle business including equine sports, fine wine production and F & B outlets, we have created “Academy of Sophistication” as a long term platform for Goldin to continually invite different masters to share knowledge on how to enjoy fine things in life.
As a relatively new player in the luxury property market in Hong Kong, this campaign has brought Goldin to the top-notch class of high life.

Brand Strategy / Naming / Logo Design / Key Visual / Print ad / Video / Show Flat Experience Idea & Content Development / website
Naming / Logo Design
Key Visual / Print ad
Show Flat Experience Idea & Content Development