Brand Strategy

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Old Tradition.
New Interpretation.

A product campaign highlighting the new texture and cake design of “Matcha Dome” by Saint Honor.
The story is about the passion of the new successor of a traditional Japanese matcha house on exploring a new expression of matcha.
You can almost appreciate the scent of delicate matcha in the commercial.

Brand Strategy / Key Visual / Print ad / Video /
Key Visual / Print ad
Video